Chase MedSearch Podcast
The Chase MedSearch Podcast dives deep into the world of the medical device sales industry. We interview industry leaders and experts about their experiences in the industry, the lessons they've learned and the keys for growing and developing your brand. We also offer advice to up-and-coming entrepreneurs on to get in, stay in and evolve in this niche of the industry.
Chase MedSearch Podcast
Discovering the Sale: DxB4Rx with Tony Koop
•
Jordan Chase
•
Season 6
•
Episode 3
In this episode of The Chase MedSearch Podcast, Jordan interviews Tony Koop, who wrote “Discovering the Sale: DxB4Rx”. Tony focuses on diagnosing customer challenges before proposing solutions, advocating for a consultative, diagnosis-driven sales approach, focusing on developing champions and implementing psychological insights to improve sales results.